What makes an apparel brand?
Updated: Sep 1, 2022
Business model, community growth and revenue.
Fashion is a business. It does not have to be original designs, many entrepreneurs have found success in designing slogan t-shirts, promotional apparel intended for short sales.
Tip #1 - How to start?
You have an idea for a clothing line. What kind of customers will you be serving?
Many of my entrepreneur clients are creating their dreams by serving their customers of garments that they want, need and obsessed with having in their own lives. If you are a representation of the market, this could turn into a brand that may stick.
Know your audience, what are you making that will help others solve their problems.
Tip #2 - Gather inspirations for a story board
Download inspirations, create a story board that tells stories with styles and colors. Professional full-time designers rely on inspirations, and then they start putting them into an organized set of stories to help guide the journey in initial conceptualization for each collection.
"Fashion is the armor to survive the everyday life." – Bill Cunningham
Tip #3 - Create a plan
This is the hard part, and you will need a solution provider like us, who understand the process of creating a fashion brand from concept to productions. I mentioned productions here already, you know why? The only way you can reach the finish line is to KNOW WHERE IS THE FINISH LINE!
Don't just sketch, we are here to help, see Tip#3 up here.
Thank you for stopping by, I am glad you did ... until next post of tips and hilarious fashion business funnies, stay well!